It isn't easy to make money selling products or services online. It’s even harder if you have no idea where to start with your marketing when you’ve never done it before. But when you follow the right steps and avoid the pitfalls, solid long-term business success can be yours.
I’ve seen many courses make the assumption you already know so much about digital marketing and then dive into the various subjects leaving you stuck in the starting blocks; confused and overwhelmed and not knowing what to do first.
In my bitesize courses I’ll take you through, not only the basics you should understand before starting off blindly, but also help you understand WHY you should be doing it, WHAT the benefits are and HOW to expand on what you learn to become a successful marketer, reaping the rewards of your efforts.
"Don’t finish crappy books. If you don’t like the menu, leave the restaurant.
If you’re not on the right path, get off it."
- Chris Brogan
Welcome to the Right Path...
How to Write Sales Copy that Converts
Writing good sales copy is the heart of marketing, whatever your business has to offer. Master this and you will generate the sales income you were hoping for.
My goal for this bitesize course is to provide both a broad and close-up view of online marketing for self-published and independent authors. It’s designed to serve as a sort of travel companion on your journey of promoting your self-published books.
An SEO Guide to updating your website
In this info guide you will learn about keywords, how to use them, how to use that content to build your web page correctly for Google’s spiders to index, best practice principles on the use of images, and how to get your pages ranked.
Measuring your Marketing
Learn how to track your marketing efficiently using Google Analytics and UTM. Any marketing needs to be measured for its effectiveness as accurately as possible, this is so easy and takes no time at all.
An Introduction to Google Analytics
In this quick guide, I will introduce you to Google Analytics and the many insights it can provide - insights that will help you improve the performance of your website and ultimately help you use it to generate more sales.
Your Marketing Mind Map
Download Your Marketing Mind Map - Don't panic it isn't as overwhelming as you think. It's food for thought, it's a prompt, it's a foundation, it's showing you directions you to consider in your marketing journey. It's by no means the end!