Measuring your Marketing
Learn how to track your marketing efficiently using Google Analytics and UTM. Any marketing needs to be measured for its effectiveness as accurately as possible, this is so easy and takes no time at all.
If you are promoting your website and pages on other platforms, such as social media, then you need to know if your marketing activity is bringing in the traffic. This guide shows you how to tag your URL's so you can track them efficently.
Introduction
What is Google Analytics?
What are UTM codes?
Understanding Parameters
Recommended tagging convention
Resource download
Download Your Marketing Mind Map - Don't panic it isn't as overwhelming as you think. It's food for thought, it's a prompt, it's a foundation, it's showing you directions you to consider in your marketing journey. It's by no means the end!
In this quick guide, I will introduce you to Google Analytics and the many insights it can provide - insights that will help you improve the performance of your website and ultimately help you use it to generate more sales.
In this info guide you will learn about keywords, how to use them, how to use that content to build your web page correctly for Google’s spiders to index, best practice principles on the use of images, and how to get your pages ranked.