What's in the Guide

If you are promoting your website and pages on other platforms, such as social media, then you need to know if your marketing activity is bringing in the traffic. This guide shows you how to tag your URL's so you can track them efficently.

  • 1

    Google Tracking Using UTM Tagging

    • Introduction

    • What is Google Analytics?

  • 2

    The UTM or Urchin Tracking Module

    • What are UTM codes?

    • Understanding Parameters

  • 3

    Recommended Tagging Convention

    • Recommended tagging convention

    • Resource download