You know how everything below looks so simple when you’re peering out of the window of an airplane? From a bird’s-eye-view, roads, rivers, and plots of land all seem to be in their place, perfectly structured and organized. But we know once we’re back on terra firma that’s not really the case. What you saw at 30,000 feet was an illusion. Plenty of careful planning, construction, and hard work went into what you saw.
The same applies to marketing a book in today’s online world. What appears to be seamless and simple from a distance is more complex and structured when you take a closer look. So, whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.
My goal for this bitesize course is to provide both a broad and close-up view of online marketing for self-published and independent authors. It’s designed to serve as a sort of travel companion on your journey of promoting your self-published books. Read it. Dip into it. Revisit it when you need to.
But most of all I hope it helps you take control of your professional on-line destiny.