If you are a self-published author this course is a must!
You know how everything below looks so simple when you’re peering out of the window of an airplane? From a bird’s-eye-view, roads, rivers, and plots of land all seem to be in their place, perfectly structured and organized. But we know once we’re back on terra firma that’s not really the case. What you saw at 30,000 feet was an illusion. Plenty of careful planning, construction, and hard work went into what you saw.
The same applies to marketing a book in today’s online world. What appears to be seamless and simple from a distance is more complex and structured when you take a closer look. So, whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.
My goal for this bitesize course is to provide both a broad and close-up view of online marketing for self-published and independent authors. It’s designed to serve as a sort of travel companion on your journey of promoting your self-published books. Read it. Dip into it. Revisit it when you need to.
But most of all I hope it helps you take control of your professional on-line destiny.
When you are finished reading this bitesize course, you will know how to:
Take your love of writing and turn it into a successful business. That means marketing your brand, or author persona, and your products (your books)
Attract the attention of today’s mobile community which, increasingly, makes up a large percentage of your website traffic
Integrate your social media marketing with everything you do to develop, distinguish, and promote your unique author brand and products
You’ll learn how to find the crowd, or even better, learn how to get the crowd to come to you
AND SO MUCH MORE...
Before we begin...
What is this course about?
Introduction
Write It & They Will Come. Right?
The Internet – A Democratic Literary Salon
The Author Platform
Your Brand
Tone
Chapter 2: Building Your Author Platform
Bigger Than Book Sales
Twelve Ways To Create A Winning Author Platform
Coming Out of the Gate: A New Release
Chapter 3: Social Media Marketing for Authors
The Plan
Real Life Meets the Virtual World
What makes people want to connect?
A Few Social Media Tips
Just Between You and Me
Chapter 4: Building Your Author Website
Here’s the Real Website Story
Design: Responsive Architecture
Basic Website Content
And Then There’s SEO
Managing Your Website
5 Web Content Rules for Writers
Before you go...
