Are You An Author?

Whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.
Author Marketing

About The Course

If you are a self-published author this course is a must!

You know how everything below looks so simple when you’re peering out of the window of an airplane? From a bird’s-eye-view, roads, rivers, and plots of land all seem to be in their place, perfectly structured and organized. But we know once we’re back on terra firma that’s not really the case. What you saw at 30,000 feet was an illusion. Plenty of careful planning, construction, and hard work went into what you saw.

The same applies to marketing a book in today’s online world. What appears to be seamless and simple from a distance is more complex and structured when you take a closer look. So, whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.

My goal for this bitesize course is to provide both a broad and close-up view of online marketing for self-published and independent authors. It’s designed to serve as a sort of travel companion on your journey of promoting your self-published books. Read it. Dip into it. Revisit it when you need to.

But most of all I hope it helps you take control of your professional on-line destiny.

The Takeaways

When you are finished reading this bitesize course, you will know how to:

  • Take your love of writing and turn it into a successful business. That means marketing your brand, or author persona, and your products (your books)

  • Attract the attention of today’s mobile community which, increasingly, makes up a large percentage of your website traffic

  • Integrate your social media marketing with everything you do to develop, distinguish, and promote your unique author brand and products

  • You’ll learn how to find the crowd, or even better, learn how to get the crowd to come to you

  • AND SO MUCH MORE...

Course curriculum

  • 1

    Before we begin...

    • Before we begin...

  • 2

    Marketing for Self-Published Authors

    • What is this course about?

  • 3

    Introduction

    • Introduction

  • 4

    Chapter 1 - Your Author Platform and Brand

    • Write It & They Will Come. Right?

    • The Internet – A Democratic Literary Salon

    • The Author Platform

    • Your Brand

    • Tone

  • 5

    Chapter 2: Building Your Author Platform

    • Chapter 2: Building Your Author Platform

    • Bigger Than Book Sales

    • Twelve Ways To Create A Winning Author Platform

    • Coming Out of the Gate: A New Release

  • 6

    Chapter 3: Social Media Marketing for Authors

    • Chapter 3: Social Media Marketing for Authors

    • The Plan

    • Real Life Meets the Virtual World

    • What makes people want to connect?

    • A Few Social Media Tips

    • Just Between You and Me

  • 7

    Chapter 4: Building Your Author Website

    • Chapter 4: Building Your Author Website

    • Here’s the Real Website Story

    • Design: Responsive Architecture

    • Basic Website Content

    • And Then There’s SEO

    • Managing Your Website

    • 5 Web Content Rules for Writers

  • 8

    Before you go...

    • Before you go...

If you are a self-published author this course is a must!

Whether this is your first foray into the world of self-promotion, or you’ve been immersed in it for a while, what follows will give you the information you need to approach your marketing from a manageable perspective. It’s not rocket science, just hard work.
Author Marketing